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Four days, nineteen stories, a recap every night

Case study · MotisCo · Brussels Climate Week

Four days, nineteen stories, a recap every night

How Brussels Climate Week turned a week of panels into a library of people who explain why the work matters.

The challenge

Brussels Climate Week brings corporate sustainability leads, policymakers, scientists and activists into one hall for four days. The organisers at MotisCo wanted two things from video. First, a short highlights video at the end of every day, so the people who could not be in Brussels would see the week while it was happening. Second, interviews with the speakers that went past the panel talking points and into the person: what made them decide this was worth fighting for. They did not want a camera crew that films everything and hands over a hard drive. They wanted someone to run the interviews.

The approach

One interview room

A fixed location in the venue, lit once, so every interview looked the same and no speaker had to be found in a corridor. I hosted every conversation myself.

One floor camera

A second camera covered the stage, the expo, the partner booths and the vox pops, and picked up the b-roll the recaps needed each day.

Speakers booked themselves

Every invited speaker and partner received a personal booking link with a calendar invite and the option to reschedule. A public link covered everyone else. The organisers followed bookings in their client portal.

Releases signed on set

Each interviewee signed on a tablet before the camera rolled. They received the PDF, the organisers received the PDF, and the record was kept.

Recaps edited the same night

A ten-second on-camera intro from the day's host, the day's strongest moments, names and titles on screen, published before the next morning's first panel.

What was delivered

  • 4 daily recap videos, each online the same evening
  • 19 sit-down interviews with speakers, partners and policymakers over four days
  • 19 character stories of 90 seconds, one cut from each interview, for the organisers and for the speakers' own channels
  • 19 vox pops with participants and exhibitors across the expo
  • The full-length interview with every speaker, delivered as well
  • Stills from the interview room for the organisers' LinkedIn coverage
  • An after-movie for next year's partners and ticket sales
The two-person crew at the Brussels Climate Week welcome wall
Two people for four days.

What the organisers said

“The personal experiences are what makes these videos so captivating.”

— Tom Chinnock, MotisCo

The organisers asked about 2027 before the after-movie was finished.

Why it worked

The recaps gave the event a presence outside the hall while the hall was still full. The interviews gave the organisers something a panel recording never does: a person explaining, in their own words, why they do this. Those are the clips speakers share themselves, and the ones partners want their logo next to.

The films

The daily recaps and the short stories are going out as they are published, and the after-movie follows. What is online so far is on the organisers' own feed.

The format

A full week or a single day. The format stays the same, the number of days changes.

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