// services

Five moments an organisation needs video. One way to do each.

Most organisations need video at the same five moments. Here is what I make for each, what it costs, and what it is for. Every film is built around real people, because real people are what your audience remembers.

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A woman laughing in a bicycle workshop: a still from the Op Wielekes film

still · Op Wielekes · Aalst · 2025

// which moment are you in?

The five moments

A participant in conversation at a conference, from the FH Europe micro stories

moment 01

You are hosting an event.

Event Microstories

One day on site. I capture three to five short portraits of people who were there, 60 to 90 seconds each, plus one film of the day itself. Everything is cut for LinkedIn, Instagram, your newsletter and your website, delivered within two weeks. Most events disappear the moment they end. These films let the people who were not there feel what it stood for.

best forconferences, member days, launches, community gatherings, anniversaries

pricefrom €2,500

See the FH Europe micro stories

moment 02

People keep asking where you came from.

Origin Film

One person, one conversation, one film, fast. I sit down with the founder or the director for a single recorded discovery call, we pick the story together, and I film and deliver within weeks. A three-minute answer to the question every new supporter, partner and colleague asks first. This is the quick, honest version of your story. One voice, no storyfinding phase, no second shoot day. It exists so that an organisation that has never had a film can have one that is true.

best forhomepage, the About page, a first film, a founder who needs to be on record now

price€4,900

Your own people describe the mission four different ways.

North Star Film

The film that puts the whole organisation on the same page. Where the Origin Film is one voice, this one is built from several: the founder, the early team, the people who have carried the work since, sometimes a partner or a beneficiary who can say from outside what it is for. Before we film anything, I have four to six recorded conversations across your team and community to find the throughline they all share and the one story that carries it. The result is a film new staff watch in their first week, board members watch before a strategy day, and partners watch instead of a deck.

best foronboarding, board and partner alignment, rebrands, funding applications, any moment where the mission has to be said once and heard the same way by everyone

pricefrom €8,500

Origin Film or North Star Film?

Origin Film

Who is on cameraOne person
How the story is foundOne recorded call, we pick together
ShootOne day
Time to deliveryWeeks
What it answersWhere did you come from?
Price€4,900

North Star Film

Who is on cameraThe founder plus the people who carry the work
How the story is foundFour to six recorded conversations, then I bring you the story
ShootOne to two days
Time to deliveryTwo to three months
What it answersWhat holds this organisation together?
Pricefrom €8,500

Start with the Origin Film if you need something true on your homepage this quarter. Start with the North Star Film if the problem is inside: people who cannot agree on what you are for.

moment 04

You need to show what changed for someone.

Story of Change

One person whose life your work touched, followed properly. Not a testimonial, a story: where they were, what happened, where they are now. As with the North Star Film, I find that person through four to six conversations with your team and community before we film anything, so the story is the one that will land rather than the one that was easiest to reach. People do not connect with missions. They connect with people. This is the film that turns understanding into support.

best forfundraising campaigns, annual and impact reports, funder relations, advocacy, the hero film of a campaign

pricefrom €8,500

You want this every quarter, without the scramble.

Narrative Partnership

This is where the four films above lead. A year together: four films, one each quarter, in whichever mix your year actually needs. Ongoing storyfinding, so the next story is already waiting when the quarter starts. You stop explaining your mission from scratch every quarter, and production gets faster every time because we are no longer reinventing the process. I offer this to organisations I have already made one film with. A year asks both sides to commit, and that is easier once we both know the work feels good. Maximum two partnerships at a time.

best fororganisations with year-round donor or member communication, and purpose-driven companies that want their values to show rather than be stated

priceon request, after a first film together

// how it works

From a first call to finished films

01A conversation.Fifteen minutes. I ask what the film needs to do, for whom, and by when. No pitch.
02A written proposal.Scope, deliverables, timeline and cost, in writing, before anything is signed. No surprises.
03Storyfinding.For North Star Films and Stories of Change, four to six recorded conversations with your team and community to find the one person and the one story. This is the step most video suppliers skip. It is the step that makes the film work. The Origin Film skips it on purpose: one call, one voice, fast.
04Filming.One or two days, small footprint, one person behind the camera. People talk differently when there is no crew.
05Finished films, reviewed in thirty minutes.You never sit through hours of footage. You watch finished cuts, give two rounds of feedback, and receive final files with full rights.

// with every film

Every film comes with two more things

Whichever moment you are in, the film is not the only thing you receive. Two more come with it, and both keep working long after the film has gone out.

Social media shorts

Every film is cut a second time, into short vertical pieces for LinkedIn, Instagram and your newsletter: the one moment, the one sentence, the one face that carries the whole thing in thirty seconds. A three-minute film is watched on your website and in the room. The shorts are how the same story reaches people who scroll, three, four, five times over the months after delivery, each one pointing back to the film.

the film is the argument. the shorts are how people find it.

Your Story Atlas

Every film starts with recorded conversations: one for an Origin Film, four to six for a North Star Film or a Story of Change. Not everyone makes it into the film. Everyone says something worth keeping. Those conversations are transcribed and organised into a library you keep: quotes, story snippets, the actual words of the people your work touches. So the next newsletter does not open with a number. It opens with what someone said. The next keynote, the next funder meeting, the next post: real voices instead of institutional language, for as long as you need them.

most organisations sit on this and never see it. this is where it gets collected.

Also included

Working languages: Dutch, English, German. Other languages are possible when the story is right.

with every film

Social media shorts, cut from the film

Your Story Atlas: every conversation transcribed and organised

Two rounds of revisions on every film

Subtitles in Dutch, English or German

Full usage rights on final payment

Travel and accommodation at cost, wherever we film, scoped in the proposal

Films made with

WWF Belgium
EPHA
The Shift
FH Europe Foundation
B for Good Leaders Summit
Carbon Alt+Delete
RIETLAND
WWF Belgium
EPHA
The Shift
FH Europe Foundation
B for Good Leaders Summit
Carbon Alt+Delete
RIETLAND

“Lars has an incredible ability to capture the essence of a story. His work brought our campaign to life in ways we couldn't have imagined.”

Sara BertucciEPHA

“The documentary Lars created for The Shift was a game-changer. It helped us communicate our complex message in a way that's both accessible and deeply moving.”

Sofie PierreuxThe Shift

“Working with Shift was an absolute joy. Lars understood our vision immediately and translated it into a film that truly resonates with our audience.”

Dion Van OirschotRIETLAND bv

// questions people ask

Before you reach out

Our budget is smaller than that.

Sometimes there is room. If the mission fits and the scope can shrink, one shoot day instead of two, fewer cutdowns, I will tell you honestly what is possible. What I will not do is promise three things and deliver them badly.

We do not know which moment we are in.

That is what the first conversation is for. I will suggest the format that makes sense, not the most expensive one.

Will this actually do something, or is it just a nice video?

A well-told story does what a report cannot. It makes someone care enough to act. These films are built to be used for years: campaigns, website, presentations, funder meetings, onboarding.

How much of our time does this take?

We align on direction at the start. After that I keep you informed at each stage and you review finished films. Most clients are surprised how little it asks of them.

Do you work outside Belgium?

Most of my work does. I am based in Flanders and have filmed across eight countries. Travel is scoped up front, at cost.

Not sure which moment you are in?

Fifteen minutes on the phone sorts it out.

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