Shift Videoproductions

// free strategic story audit

How well is your story working for you?

Get a free personalised audit. A short self-assessment combined with an AI scan of your website scores your organisation across three dimensions of storytelling, showing you exactly what's connecting, what's missing, and what to do about it.

Free. Takes 2 minutes. No sales call.

// what gets measured

Three dimensions of story

Every organisation communicates. But the ones people remember do something different. They let you feel the human story behind the work. This audit measures that across three dimensions.

35/100EmergingPurpose Clarity

Scored 0–100

Most organisations explain what they do. The ones people remember explain why they exist. The human moment that made this work feel necessary. Not a mission statement. A real reason. When someone encounters your organisation, can they feel it in 30 seconds?

22/100DormantImpact Evidence

Scored 0–100

There’s a difference between saying “we helped 500 families” and showing one family’s life before and after. Statistics inform. Human stories make people care. The organisations that attract the most support don’t just report results. They let you see the change through someone’s eyes.

48/100EmergingNarrative Reach

Scored 0–100

One story on an About page is a nice touch. But organisations that truly connect put human stories everywhere: on their website, in social media, at events, in newsletters, in presentations, in reports. Not as decoration, but as the primary way they communicate.

// how it works

Four simple steps

Step 01

Enter your email

Just your email. Nothing else needed to start.

Step 02

Answer 4 questions

Quick self-assessment about your storytelling across all channels.

Step 03

It scans your story

AI analyses your website while your self-assessment fills in the bigger picture.

Step 04

Get your report

Personalised scores, findings, and recommendations.

// your report

What you'll get

A personalised report that goes beyond generic advice, built from your actual communications.

Strategic Story Audit

Report for [Your Organisation]

“Your story has strong roots, but it's not reaching people yet.”

32/100EmergingPurpose Clarity
18/100DormantImpact Evidence
45/100EmergingNarrative Reach

Purpose Findings

Impact Findings

Recommended Story Projects

  • Personalised scores across three dimensions
  • Specific findings from your website, social media, and broader communications
  • Gap insights showing what’s missing from your story
  • Tailored project recommendations with pricing
  • All free. No strings attached.

Most organisations have powerful stories hiding in plain sight

Find out what your communications are saying, and what they're missing. It's free and takes 2 minutes.

Free. Takes 2 minutes. No sales call.

Trusted by organisations across the Netherlands, Belgium, and Europe