Are Your Facts Failing to Make an Impact?

If you're like most purpose-driven organisations, you have the data. You have the annual reports, the grant proposals, and the statistics that prove you're making a difference. But you have a nagging feeling you're not truly reaching people's hearts.

This is The Logic Trap. Many believe that presenting enough information will inspire people to act. But facts aren't memorable, and data doesn't build deep connection. Your audience nods politely, and minutes later, they've forgotten.